Design Model
Genre-based Model
Jiang, L., Yu, S., & Lee., I. (2022). Developing a genre-based model for assessing digital multimodal composing in second language writing: Integrating theory with practice. Journal of Second Language Writing (57), 13.
Purpose
Audience:
Who will view this infographic/ebook/video?
Purpose:
What effect do we want the infographic/ebook
/video to achieve?
Base layer
Base units
= Basic elements making meanings
Common base units:
-
Words
-
Images
-
Colours
-
Audios
-
Videos
​
Layout layer
Create a logical spatial arrangement for the base units
Navigational layer
​Navigation = Content flow​
How content flows is largely determined
by genre
Rhetorical layer
Rhetoric = Links among basic units
​
e.g. Including an image that explains or provides an example of the information presented in the text
Reference:
​Jiang, L., Yu, S., & Lee, I. (2022). Developing a genre-based model for assessing digital multimodal composing in second language writing: Integrating theory with practice. Journal of Second Language Writing, 57, 100869.